The pandemic has spurred much more price-conscious online shoppers, but are merchants’ attitudes toward coupon and deal affiliates also shifting to accommodate that change? For over a decade merchants and coupon affiliates engaged in an ideological battle (often contentious) over the specific value that coupon, discount, and deal publishers added to a program. Many merchants […]
The post Merchants Shifting Mindset When Working with Coupon Affiliates appeared first on FMTC Affiliate Datafeed and Tools.