Jimmy “MrBeast” Donaldson just hosted a two-day, multi-platform “50 Streamers” competition that exceeded 1 billion total views within the first three days. The latest MrBeast offering, which pitted 50 streamers against each other in competitions with the winner getting $1 million, dipped into the livestreaming space, with its Easter Sunday grand finale drawing 1.75 million live concurrent viewers across YouTube and Twitch.
Those massive numbers are a testament to the creator’s world-spanning reach (his team says 80% of his 1.45 billion views in the last 90 days are from outside America) and his somehow continuous growth.
That growth is powered not just by Donaldson’s ability to create blockbuster-level content with widespread appeal, but by the business decisions being made at his holding company, Beast Industries.
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