Mythbusters: AI visibility’s biggest misconceptions

Brands are worried about how they show up in LLMs as calls for AIO strategies reach a fever pitch.

There’s urgency to this topic: an estimated 30% of shoppers are using AI for product research, according to a recent Brainlabs report. A year ago, that figure was just 12%. With any new popular methodology comes a slew of misconceptions.

Digiday caught up with four AI visibility agency experts to debunk some of them:

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Author: Kimeko McCoy

Search & Affiliate Marketing Strategist since 1993