OpenAI’s speed dating tour of ad tech has a new match: LiveRamp.
The data matching firm — and potentially Publicis-owned — is the first independent ad tech company to pipe conversion data into OpenAI’s conversion API. Brands could do it directly before but not via an intermediary.
Unlike other deals of this ilk, this one is tightly scoped. It’s U.S.-only for now, with Europe close behind, and limited to select mutual clients of OpenAI and LiveRamp. For those advertisers who qualify, it lets them connect what happens in the chatbot to what gets bought in the real world for the first time. Eventually, that will expand to clicks, giving marketers independent verification of which ads people actually engaged with inside the app.
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