The winners and losers of Google’s AI Mode

Google’s rollout of AI Mode to search has rattled publishers, reinforcing fears of a future where the platform stops sending traffic to publishers’ sites outright in lieu of their AI-generated summaries. 

While that may still be a ways away, Google’s other generative AI search feature AI Overviews has already given publishers a glimpse into a future of Google search without the classic blue links. Daily Mail reported a nearly 44% lower clickthrough rate since the debut of AI Overviews. Another publishing exec told Digiday they had seen a 1-4% decline in page views.

So who stands to gain from AI Mode? And what else is threatened by Google’s integration of AI in search?

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Media Briefing: Ad spend rebounds in Q2, but publishers brace for a murky second half

This week’s Media Briefing looks at advertising spend going to publishers, and which categories are faring well and not so well.

  • Q2 ad revenue is pacing well, but publishers are dealing with some delays and jitters from advertisers.
  • Politico’s newsroom in legal fight with management over AI use, Washington Post tech workers unionize, and more.

Market check

With President Donald Trump’s tariffs looming, publishers are dealing with some jitters from their advertisers. Fortunately, that hasn’t resulted in a bad second quarter for publishers. But it’s making planning for the rest of the year more difficult.

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