OpenAI’s ad push begins, and The Knot is co-piloting

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Ads in ChatGPT have entered their trial run period. Instead of agency partners, it’s brands like The Knot Worldwide that find themselves at the helms of OpenAI’s ad push, navigating everything from performance metrics to infrastructure.

The digital wedding planning platform is one of the first brands to advertise on ChatGPT. OpenAI approached The Knot back in January to pilot the ad platform and the brand is working through its first batch of insights, according to Jenny Lewis, CMO at The Knot.

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From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud

This story was originally published on sister site, Modern Retail.

A couple of weeks ago, Scott Tannen, the CEO of home goods brand Boll & Branch, noticed something strange about a recent customer service ticket. A shopper claimed a set of sheets had arrived torn and submitted photos as proof. 

But almost immediately, Tannen sensed something was off. The rip didn’t resemble the way cotton actually frays, and one image even carried an artificial intelligence watermark. The “damage” appeared to have been generated by AI. 

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