Why OpenAI is ‘running at lightning speed’ to build an ad business

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OpenAI’s ad playbook may leave some marketers with whiplash given its pacing. In the last month, the platform has struck deals with ad tech partners like Criteo and Smartly, hired former Meta exec Dave Dugan to oversee its ad business, launched a self-serve manager in testing, rolled out pixels to track ad conversion — and now, its ads are getting cheaper.

That’s a lot for a company that only launched an ads business two months ago. The breakneck clip at which OpenAI is moving begs the question: Is OpenAI moving too fast with their ads? 

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David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback

This story was originally published on sister site, Modern Retail.

David’s Bridal, the largest bridal retailer in the U.S., is investing more heavily in creators as part of a broader push to modernize the business.

One of the retailer’s biggest new creator initiatives is its Style Squad ambassador program, which the company launched in January. The program brings together a mix of external creators and internal employees, known as “Dream Makers,” who produce shoppable content across their digital channels. Style Squad now has more than 250 ambassadors and has received about 500 applications, according to David’s Bridal executives who spoke to Modern Retail in late March during Shoptalk Spring in Las Vegas. 

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