Tariffs forced Temu to slash its U.S. ad spend on nearly every platform

Tariffs dented Temu’s U.S. opportunity. Its ad spending has followed.

The Chinese e-commerce giant slashed its U.S. ad spend across nearly every major social media platform in 2026, according to data from Sensor Tower. It went from being X’s single largest advertiser between January to May 2025, to the 51st largest in the same time period this year, reducing by eight figures — or a 95% year-over-year slump — per the data. 

It wasn’t alone. 

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Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.

  • The fluidity upfront
  • YouTubers’ Hollywood takeover, Hulu’s shelf life and more

The fluidity upfront

Flexibility isn’t the only f-word being flung around in this year’s upfront.

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