Tariffs dented Temu’s U.S. opportunity. Its ad spending has followed.
The Chinese e-commerce giant slashed its U.S. ad spend across nearly every major social media platform in 2026, according to data from Sensor Tower. It went from being X’s single largest advertiser between January to May 2025, to the 51st largest in the same time period this year, reducing by eight figures — or a 95% year-over-year slump — per the data.
It wasn’t alone.
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