North American financial services leaders are rethinking attribution, content strategy, and channel investment as AI-driven discovery reshapes the customer journey. Here is what that means for affiliate marketing industry in 2026 and 2027.,Read More
Inside Wirecutter’s push to diversify beyond affiliate revenue as AI reshapes discovery
As AI transforms how consumers search and shop, Wirecutter wants to be more than a product review site built on affiliate links.
The New York Times-owned brand is expanding into new verticals, story formats and editorial franchises that advertisers can sponsor, as it works to diversify its revenue and audience reach. Wirecutter’s motivation to expand is to find more ways to monetize and distribute its product recommendations, while reducing its dependence on search-driven affiliate commissions.
“Wirecutter has been on a pretty intense path of diversification. We have been focusing on diversifying our journalism, our audience model and our revenue model,” said Cliff Levy, deputy publisher of Wirecutter.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.