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Agentic commerce has moved from hype to reality — at least that’s the bet Mondelez seems to be placing.

The idea that AI bots will shop on behalf of humans isn’t something out of a sci-fi novel. It’s the next era of online shopping. Mondelez, parent company to brands Oreo, Sour Patch Kids and Cadbury chocolate, is trying to get ahead of it. The conglomerate is hiring a global lead of emerging commerce platforms with agentic commerce as the primary focus. Mondelez did not provide further details in time for publication, including whether the job has bee filled yet.

The role originally posted in February, and called for someone to help the snacking company shape global strategy, run pilots and build out a scalable playbook.

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Between the war in the Middle East’s potential impact on ad spending and the rapid integration of AI tools across workflows, agencies have a lot on their minds in 2026.

Overall, agencies’ top concerns this year are client spending and the effects of AI. Thirty-eight percent of agency professionals anticipated that the biggest challenge the agency industry will face in 2026 is reduced client budgets, while 38% said the same about the effects of AI. That’s according to a Digiday+ Research survey conducted in the fourth quarter of 2025 among 62 agency professionals.

This continued the trend of spending pessimism from 2025: Forty-seven percent of agency pros said reduced client budgets was agencies’ top concern last year, ahead of other roadblocks such as scope creep (16%) and the external effects of AI (11%).

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