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There really was only one story in ad tech last week. In case you spent the last week under a rock, Publicis Groupe proposed a $2.2 purchase of the data-onboarding leader LiveRamp, a development that resonated boundlessly across the industry for several reasons.

Publicis’ acquisition brings to an end a years-long search for an exit by LiveRamp’s leadership team — separate sources recently supported Digiday’s earlier reporting that it held similar talks with credit bureau Experian in 2023 — and is already reshaping how media agencies think about control, interoperability, and the economics of programmatic advertising.

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For the most part, the digital media darlings of the 2000s have been killed. 

Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business models collapse. Vox Media, which was valued at $1 billion in 2016, is selling New York Magazine and its podcast network to Lupa Systems for over $300 million, The New York Times reported this week. Meanwhile, BuzzFeed, whose peak valuation was $1.7 billion, sold more than half of its company for $120 million, receiving only $20 million in cash now.

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