Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul

This week’s Media Briefing will examine why Google’s latest AI search overhaul may mark the moment publishers fully accept that search traffic as they once knew it is never coming back.

  • Publishers enter the era of Google AI search
  • James Murdoch buys half of Vox Media, BuzzFeed CEO Jonah Peretti on why he sold BuzzFeed, and more

Publishers enter the era of Google AI search

“We no longer consider Google as a primary referrer.”

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U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth

Pilgrim’s Europe wants to sell more sausages. The FMCG company is midway through an awareness-boosting campaign for its Richmond brand, investing across linear TV, video on-demand (VOD), paid social, out-of-home (OOH) — and retail media.

The firm has allocated budget across the retail media networks of Tesco, Asda, Sainsbury’s and Morrisons for the campaign, according to Chris Doe, FMCG marketing director at Pilgrim’s.

Though the U.S. leads in retail media spending, capabilities and complexity, European and British brands are adjusting their spend to catch up to, and learn from, their American counterparts.

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