OpenAI gives ChatGPT ads a visual upgrade

OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s working on how they actually look.

A week after the platform made it easier for e-commerce companies to bulk create their shopping ads, it’s now giving advertisers more options to customize their ads around ChatGPT conversations.

The platform is testing a new ad format — an iteration on its existing standard unit — with a larger image and an optional call-to-action button that advertisers can personalize, according to mockups viewed by Digiday. 

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Twitch tweaks monetization tools to try and help smaller creators build a following

Twitch is slowly but deliberately evolving its creator model, widening access to monetization tools that once made it a haven for smaller, community-driven streamers.

The Amazon-owned live-streaming platform just announced changes to this model that let more creators access its monetization tools. The product tweaks are aimed at a long-running imbalance: according to its 2025 recap, the platform logged billions of hours watched (it did not specify how many, but a rep confirmed it was a 40% increase year-over-year) with more than 21 million active streamers worldwide. But much of that viewership is still concentrated amongst Twitch’s top streamers.

“Twitch has always been a top-heavy platform given its lack of discoverability and a format that pushes viewers to streams that have higher viewership,” political streamer Austin “Gremloe” MacNamara told Digiday. 

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