Performance Marketing Strategies
The most important AI lesson senior marketers are learning: start with the process, not the agent.
Buried beneath all the noise about agents and autonomous workflows is something that actually cuts to the heart of why there are so many conflicting views about where AI adoption really is right now — and more importantly, why so much of it isn’t working.
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Amazon wants to turn creator-led video podcasts into the next generation of TV networks – multiplatform franchises that can soak up TV budgets and spin out into retail, live events and social clips.
That pitch was front and center at Amazon’s May 11 Upfront in New York City, where performances from Diplo and Kacey Musgraves bookended appearances from Ice Spice, Shaboozey, and Oprah Winfrey, who unveiled a new podcast deal with Amazon’s podcast studio Wondery.
Amazon’s message to buyers was clear: video podcasts are no longer fringe, they’re the new home for talk formats.
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