Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

Agentic ad buying isn’t coming soon; it’s already here. And it was the dominant theme at the May 2026 edition of the Digiday Programmatic Marketing Summit, held May 6 to 8 in Palm Springs, Calif.

Executives from brands including Duluth Trading Company and agencies such as Butler/Till discussed how they’re already using AI agents to buy ads. During behind-closed-door town hall sessions, programmatic marketers shared how they are incorporating AI agents into other parts of their programmatic workflows, such as quality assurance processes. And all attendees got some hands-on experience with agentic ad buying via a live game show that had them compete in teams to use AI agents to win an ad deal.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More

CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign

This story was first exclusively published by Digiday sibling Glossy

In October, CeraVe announced that it would become the official skin- and hair-care partner of the NBA. Now, the brand is launching its first hair-care campaign pegged to that announcement.

In February 2025 — prior to becoming an official NBA partner — the brand debuted a campaign featuring NBA player Anthony Davis, WNBA player Paige Bueckers and creator Charli D’Amelio. This February, a campaign starring NBA player Kevin Durant was the brand’s first campaign officially tied to its NBA partnership.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More