Think transparency is hard to come by in programmatic advertising? Well, get a bunch of brand and agency executives in a room, and they’ll get super transparent about how opaque the digital ad market has become.
That’s exactly what happened at the most recent Digiday Programmatic Marketing Summit in Palm Springs, Calif. The Trade Desk was the subject of many grievances, which is unsurprising given that a lack of transparency was cited as the reason Dentsu, Publicis and WPP decided to pull ad dollars away from the demand-side platform in March.
But TTD’s transparency troubles are almost quaint in the face of the black boxes that ad buyers are having to deal with in the form of AI-powered ad platforms like Google’s Performance Max and Meta’s Advantage+.
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