This story was first published by Digiday sibling Modern Retail.
A new report from Deloitte highlights how drastically holiday shopping patterns have changed in recent years.
According to the consulting firm’s annual holiday shopping survey, 22% of respondents plan to start their holiday shopping earlier than last year, and 28% of shoppers’ budgets are expected to be exhausted by the end of October — the highest level reported in six years. Beyond starting earlier, shoppers are also doing more of their shopping outside of Black Friday and Cyber Monday. Forty-two percent of respondents say they plan to participate in October sales events, an 18% increase over the past three years, and 1 in 4 shoppers say they even bought some holiday gifts during June promotional events.
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