Retailers offer fuel perks as consumers look for relief from $4 gas amid U.S.-Iran war

This story was originally published on sister site, Modern Retail.

As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump.

For example, Amazon is offering fuel savings for Prime members on Fridays — up to 20 cents per gallon — through May 29. Kroger quadrupled fuel points on two weekends in late March and early April to “[give] customers more ways to stretch their budgets,” the company said in a news release.

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YouTube is turning audio into an ad product — SiriusXM is selling it

YouTube wants to make more money from the people listening to audio on the platform, and it’s turned to SiriusXM Media to do it.

The two companies have struck an exclusive deal that hands SiriusXM Media the rights to sell YouTube’s “audio-first” inventory in the U.S. — or the impression generated when someone is listening to something on the platform rather than watching. That includes background music streams, podcast playback and talk-format content.

YouTube came to the audio firm about a year ago with data showing how much of that behavior was happening on the platform, and concluded the expertise to monetize it wasn’t sitting in-house – laying the groundwork for the partnership.

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