Reddit has carved out an upper funnel niche for brand advertisers

Reddit’s ad business has been on the rise in recent quarters. For marketers, the platform has become a useful avenue to target specialist audiences with brand awareness messaging.

According to five media buyers who spoke with Digiday, the platform is attracting between 5-20% of paid media budgets from some brands, including retailers and beverage advertisers.

“This year we have more clients either who have just launched [on Reddit], or are getting ready to launch, than we’ve ever seen before,” said Kira Henson, director of social and search at media agency Good Apple.

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Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them

This week’s Media Briefing will look at how Google’s Preferred Sources feature promises publishers more control over audience loyalty — yet leaves them flying blind on traffic data and impact six months in.

  • Preferred Sources is another Google update with a data gap
  • The Economist braces for its next stage, X’s algorithm deprioritizes traditional news outlets

Another Google update, another data gap

Six months after Google debuted its Preferred Sources feature, publishers still don’t know how it’s affecting search traffic.

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