Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’

Last week, separate developments emerged, each involving nuanced interpretations of the word ‘exit’ and simultaneously representing the contemporary challenges independent ad tech companies must traverse. 

These two entities are: MiQ and The Trade Desk, with the former announcing its second quickfire acquisition in recent weeks, while the latter saw the exit of three senior execs. 

The churn at the under-fire demand-side platform included the departure of its CMO, Ian Colley, as well as that of Matthew Henick, the executive leading The Trade Desk’s bid to woo television OEMs, with its Ventura operating system. 

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MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit

Jimmy “MrBeast” Donaldson just hosted a two-day, multi-platform “50 Streamers” competition that exceeded 1 billion total views within the first three days. The latest MrBeast offering, which pitted 50 streamers against each other in competitions with the winner getting $1 million, dipped into the livestreaming space, with its Easter Sunday grand finale drawing 1.75 million live concurrent viewers across YouTube and Twitch. 

Those massive numbers are a testament to the creator’s world-spanning reach (his team says 80% of his 1.45 billion views in the last 90 days are from outside America) and his somehow continuous growth. 

Donaldson

That growth is powered not just by Donaldson’s ability to create blockbuster-level content with widespread appeal, but by the business decisions being made at his holding company, Beast Industries. 

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