Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend

This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options have resulted in increased advertiser spending.

  • From tudum to ta-da
  • WBD’s latest bids, OpenAI’s Hollywood envoy and more

From tudum to ta-da

Netflix’s move to take its ad platform in-house last year is paying off.

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Brands celebrate tariff reprieve, but fresh uncertainty looms

This story was originally published on sister site, Modern Retail.

When Sarah O’Leary, the chief executive officer of breast-pump company Willow Innovations, found out that the Supreme Court struck down President Donald Trump’s sweeping tariffs on Friday, she breathed a sigh of relief. 

“There was an emotional reaction and an element of relief, and maybe a sense of being seen — that we’d been battling something others finally agreed wasn’t right,” she said.

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