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This is an excerpt from Digiday’s sister brand’s 2026 Modern Retail Index, which takes a deep look at the top retailers — from big-box stores to pharmacies to specialty retailers — and collects data from those retailers, categorizes and scores the data into dimensions, and creates a total Index average score as a benchmarking tool.

The past year has been another in which the retail landscape has seen dramatic changes. Loyalty programs have been the subject of some of those changes: The number of retailers who offer loyalty programs has not only increased, but those loyalty programs have become more complex.

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This story was first published by Digiday sibling ModernRetail

Amazon will impose a 3.5% fuel and logistics surcharge on merchants’ fulfillment fees beginning April 17, as rising fuel costs tied to conflict in the Middle East pressure supply chains.

“Elevated costs in fulfillment and logistics have increased the cost of operating across the industry. We have absorbed these increased costs so far,” the company wrote in an announcement to sellers. “When costs remain elevated, we implement temporary surcharges on our fulfillment fees to recover a portion of the actual cost increases we are experiencing.”

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