Retailers turn to digital rebates as alcohol sales slump

This story was originally published on sister site, Modern Retail.

Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.

In recent months, a flood of retailers have launched alcohol rebate programs, including Circle K, 7-Eleven, Speedway, Chevron/Texaco ExtraMile, Giant Eagle and EG America. Many, if not all, of such announcements have been through partnerships with the retail technology company Swiftly. The company develops digital platforms for grocers, convenience stores and wholesale suppliers.

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Future of TV Briefing: How Netflix is shaking up the upfront deal model

This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.

  • Upfront+
  • Nielsen’s new math, NFL’s Thanksgiving expansion and more

Upfront+

Netflix hosted a pre-upfront preview presentation at its Los Angeles studio on Tuesday for a select group of brand and agency executives. But that isn’t the only example of the company getting a jump on the annual TV and streaming ad marketplace.

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