Artificial intelligence has a trust problem and companies — particularly those like Amazon, Microsoft, OpenAI and others — are facing an uphill battle trying to solve it. Amazon made more deliberate efforts late last month to better manage the narrative.
The company hosted its first “editorial exchange” event in Seattle late last month, where it pitched journalists, including Digiday, as well as creators and marketers its approach to AI, sustainability and workforce development. Amazon hosted a series of panels where executives pushed back on recent news headlines and public sentiment regarding energy and water use, for example. Editor’s note: Amazon paid for travel and lodging for this reporter in exchange for potential coverage but without editorial oversight.
“There’s so many articles that are just misinformed. And it’s just not true,” Brandon Oyer, head of energy and water for the Americas at AWS, said on one panel. “There’s a very common misconception that there’s many, many hours of the year, if not all hours of the year, we’re using water, and that’s just not true,” he later added.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.