Furniture.com was built for SEO. Now it’s trying to crack AI search

This story was first published by Digiday sibling Modern Retail

In the early days of the internet, owning a domain like Furniture.com was the digital equivalent of beachfront property. If shoppers were looking for a couch online, there was a good chance they would start by typing “furniture.com.”

Two decades later, that shopper may instead ask a chatbot where to buy a sofa, leaving companies built on those once-prized domain names scrambling to make sure they show up in the answer.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months

Nick Norwitz graduated from Harvard Medical School last May. By January, he had already grown his paying Substack subscribers nearly 500 percent, taking the total to 5,200, while registered readers jumped 362 percent to 42,000.

Last March, he was approached for representation by creator management company Underscore Talent, which signed him into their Shorthand Studios content services to strategize and build out a team to help make his Metabolic Health YouTube channel a “household name.” The financial terms of the agreement were not made available.

Norwitz’s content breaks down metabolic health, offering actionable steps viewers and readers can take to be healthier. “I wanted to position myself as someone who wouldn’t just be prescribing polls, but would be providing people empowerment to take control of their health directly,” Norwitz told Digiday, who is now working as a full-time creator.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More