Electronic Arts is betting that in-game ads can out-earn CTV

Gaming is the next big ad medium after social, CTV and retail media.

That’s according to Electronic Arts’ vp of advertising and sponsorship, Alex Dao, who’s building out their ads business. The unit launched last month and covers brand partnerships and gameplay integrations, ad units in 3D sports simulations, enhanced targeting and measurement capabilities as well as an EA Sports partner program.

Making money from ads isn’t new to EA — it put billboards in Need for Speed: Underground 2 back in 2004 — but it’s never tried to build a durable business around them. Until now.

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Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies 

This week’s Media Briefing looks at whether the era of quietly charging subscribers different prices for the same news subscription may be coming to an end, as a lawsuit over “surveillance pricing” and new legislation in New York put publishers’ subscription pricing tactics under fresh scrutiny.

  • WTF is “surveillance pricing” for subscription publishers?
  • Google threatens to cut publishers out of new AI partnerships, New York Times amends lawsuit against OpenAI, and more.

WTF is “surveillance pricing”?

Publishers may advertise a single subscription price on their websites, but in practice subscribers pay a range of prices due to promotional, introductory and retention discounts. Now some of the tactics behind those prices could be challenged by recent legislation in New York.

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