Nike says it expects $986 million in IEEPA tariff refunds

This story was first published by Digiday sibling ModernRetail

Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to tariffs imposed under the International Emergency Economic Powers Act.

On Tuesday, Nike shared that its growth margin for its fiscal fourth quarter of 2026 increased 890 basis points to 49.2%, “primarily due to the expected recovery of the IEEPA tariffs.” The company added that its North America business expects to recover $965 million in tariff refunds from the U.S. government, while its Converse business expects to recover $21 million.

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Why brands are bringing creators to the World Cup sidelines 

Three weeks into the 2026 FIFA World Cup, brands aren’t just buying media around the tournament – they’re building entire creator-led activation machines, from local microcreators selling host cities to influencer-heavy sidelines content that turns every match into a days-long stream of social posts. 

Together, these efforts show how creator marketing around global sports has moved beyond one-off influencer posts to complex, multi-city activation programs designed to drive cultural relevance, tourism, and long-tail content across social and performance channels. 

“The U.S. is not the most soccer-loving country, but that breeds an incredible opportunity for brands and content creators to bring exposure,” said Paul Coggiola, president of creators at LIFT Management.

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