Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition

This week’s Media Briefing covers what to expect from the upcoming Digiday Publishing Summit in Key Biscayne, Fla., which kicks off on Sept. 14. Executives from The New York Times, The Wall Street Journal, Reuters, CNBC, USA Today Co., Politico will take the stage to unpack how the traditional publishing model is being rewritten to prepare for a world with fewer clicks and a shrinking open web.

  • What to expect at DPS
  • Why brands are turning to older creators for authenticity AI can’t fake

What to expect at DPS

When not holding a cocktail underneath swaying palm trees or taking a cool dip in the pool by the ocean, publishing execs will compare strategies, trade insights and confront shared challenges at the three-day Digiday Publishing Summit – all to figure out what comes next for publishing in the AI era.

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Why brands are turning to older creators for authenticity AI can’t fake

A generation of content creators is growing up, and so are the brand deals they’re being offered. 

A recent WordPress VIP survey suggests 60% of U.S. consumers consider AI use in brand messaging a “turnoff,” and creators act as an authentic antidote to hyper-polished, surreal slop. Elder millennial and Gen X creators bring mortgages, burnout, parenting, health scares, and mid-career pivots into their feeds: real-life problems that are hard to fake and increasingly valuable to brands looking for credibility with older, higher-spending audiences. 

Digiday spoke with two creators, two agency execs, and a creator platform executive about how content shifts as creators age, and how that shift changes their brand partnerships and overall output. While they were reluctant to share exact rates, their experiences reflect a broader move toward longer-term partnerships over one-off campaigns, and a renewed focus on grounded storytelling that builds community and drives engagement.

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