Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

This week’s Media Briefing looks at the influx of GEO vendors promising publishers and brands better visibility in AI search — and why some in the industry are skeptical.

  • The GEO gold rush
  • Yahoo sells Engadget, AP says AI in newsroom is inevitable, and more.

Inside the GEO cottage industry

The race to show up in AI-generated summaries has sparked a new vendor boom — and not everyone is convinced it’s legit.

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Target looks to e-commerce, advertising investments to help grow the business

This story was originally published on sister site, Modern Retail.

Technology is one of the most important areas Target will invest in with the hopes of returning to profit growth.

The company expects rapid growth in its retail media network, Roundel, and its Target+ marketplace, which will help increase its operating income margin rate. Target CFO Jim Lee said this measure of profitability has the ability to grow more quickly than sales over the next few years. The company projects the operating income margin will grow its operating margin rate in 2026 by about 20 more basis points than last year’s rate of 4.6%.

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