Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative

Brand marketers underwrite the ad industry’s creative endeavors. But many still aren’t sure they can justify the output of their creative agencies to C-suite colleagues.

According to a survey of senior marketers conducted by measurement firm Gain Theory, 49% said they weren’t confident that the data they had would help them defend marketing decisions to a CFO.

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Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.

MediaLink has spent years owning the art of wining and dining CMOs at Cannes. This year, it turned that same playbook on creators.

UTA, its owner, hosted an invite-only dinner for more than 70 creators spanning sports, fashion, food, lifestyle and news. Expected guests included Olandria Carthen, Brittany Broski, David Dobrik, Keith Lee, LaurDIY, Colin & Samir, Joanna Teplin and Clea Shearer. At a festival where one company’s absence from a patch of sand can be read a dozen different ways, Cannes’ resident molehill-mountaineers will find plenty to chew on over that guestlist. 

Anyway, here’s our molehill.

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