The hunt for a post-LiveRamp successor is already underway

Earlier this week — on Tuesday evening to be precise — several ad execs from both advertisers and agencies gathered at the Il Teatro restaurant in Cannes, France, to talk about what should happen now that LiveRamp is likely to be acquired by Publicis Groupe.

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Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp


If that deal goes through, plenty of companies want to fill the gap it leaves behind, including the dinner’s host: Hightouch.

“I really believe that the market and the ecosystem need a neutral party, and that’s the position that we’ve been playing in, and now we’re really trying to rise to the occasion with the recent news,” said Tejas Manohar, the company’s co-CEO.

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At Cannes, Omnicom Media and NBCU say they’re crafting dynamic contextual ads for content

The last of a series of partnerships and collaborations Omnicom Media rolled out during Cannes Lions 2026 has the media agency network co-developing a dynamic contextual content solution with NBCUniversal that aims to boost creative relevance to viewers watching the media company’s CTV shows.

The partnership pairs audience and performance data from Omnicom’s Acxiom unit with contextual metadata on NBCUniversal’s shows in order to optimize in-flight creative from Omnicom clients, who can dynamically align their ad messages with specific shows, down to the episode level and even moments in the episodes. The goal is to enable a more adaptive and self-optimizing CTV advertising system that helps those clients improve creative performance and relevance throughout their campaigns.

The partnership, according to Omnicom Media, is currently beta testing and should be available in the U.S. by end of 2026.

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