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The remedies phase of the Google search antitrust trial is forcing Google to contemplate the unthinkable: potentially parting ways with the world’s most popular browser, Chrome.

Unsurprisingly, a crowd of would-be buyers is already lining up. Their reasons for wanting Chrome, and how they might pay for it, are as varied as the bidders themselves. Regardless of who buys it — if anyone even does — the browser’s fate will reshape the next era of AI, advertising, and search. (During the Google search antitrust trial, the company is arguing against the Justice Department’s proposal of forced divesture and others remedies, and instead has proposed a separate slate of remedies.)

Here’s the rundown on some of the potential contenders and what witnesses have said about the potential impact of a sell-off.

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This week’s Future of TV Briefing looks at how mid-sized advertisers may be less inclined to make upfront commitments this year — which could have the effect of pressing larger advertisers to commit.

• The upfront’s middle-class crunch
• NFL’s streaming situation, YouTube’s AI Overviews and more

The upfront’s middle-class crunch

There are plenty of ad market indicators to track in this year’s TV and streaming upfront marketplace (we’ll be publishing a list in a couple weeks). But among them is — between the economy deteriorating, TV networks and streaming services seeking commitment increases and the easier access to streaming inventory outside the upfront — to what extent may mid-sized advertisers, such as direct-to-consumer brands, opt out of the upfront. And if they do, is that actually such a bad thing for the sell side?

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