The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less.
This year’s finalists represent a new wave of leadership defined by forward-looking strategy and cross-functional execution. Their work is grounded in measurable outcomes, delivering gains in efficiency, performance and revenue. The finalists’ approaches shape more cohesive and effective experiences across platforms, partnerships and touchpoints that translate strategy into tangible results.
In the Rising Product Leader category, nominees include Seojoon Oh, senior product manager at Uber. He heads two engineering teams building data-driven platforms including a first-party attribution system, a real-time KPI streaming hub and a semantic data layer that together support Uber’s $1.7 billion advertising ecosystem. Oh’s work has strengthened Uber’s ability to measure incrementality, optimize spend and scale lift testing, directly improving marketing performance and ROI. He is also advancing next-generation tools, including a Marketing Context Layer and AI-driven diagnostic agents that anticipate performance issues and surface insights. Oh is reshaping how Uber approaches privacy-first marketing and data-driven decision-making.
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