What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value

If publishers had one Christmas wish, it’d be for the chaos to end. 

That means an end to the unscrupulous AI scraping that’s made even the notorious Wild West of ad tech in the mid to late 2010s look like small fry.  

Naturally, the toothpaste is out of the tube when it comes to AI companies training on publishers’ archives, but now the industry is fighting to shape what comes next. Publishers want a fair, structured, regulated AI environment that involves AI companies not just splurging on chips and computing power, but actually coughing up for the information their large language models (LLMs) churn out. 

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Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers

The real risk of generative AI for marketers isn’t bad creative. It’s the rise of the “just good enough” economy. 

If that wasn’t already clear, Disney’s deal with OpenAI last week brought it into sharp focus.

Yes, the headlines fixated on the billion dollar investment. Yes, there was plenty of speculation about why Disney chose OpenAI over Google, which it is now suing over alleged copyright infringement. Those are fair questions, and they matter. 

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