OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access

OpenAI’s ads business is now running at a $1 billion annualised run rate, just six months after launch.

That figure comes from multiplying current monthly ad revenue by 12, so it’s a snapshot of where things stand today rather than money already booked over a full year. 

“We’re at the beginning of a new chapter for advertising, with AI creating entirely new ways for businesses and people to discover one another,” said Dave Dugan, vp of global ad solutions. “Reaching $1 billion in ARR in under 200 days shows the scale of the opportunity ahead.”

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Media Buying Briefing: Linda Boff on the power of independent agencies, and the need for financial discipline

Anyone in the marketing or agency world knows Linda Boff. The longtime CMO for GE in its heyday, Boff is somewhat of a marketing guru, having worked with multiple agencies over her years.

Today she’s the CEO of independent marketing services group Said Differently, which is private-equity owned and operates a bit differently than your usual agency. For one, it’s fully remote and runs on only about 25 full-time staffers, with a network of about 2,000 people available on a freelance basis for whatever it is the client needs. Most of the work is project-based, and Boff proudly declared no client — which includes UNICEF, designer Marc Jacobs, Honeywell and Brookfield, and a roster of some 25 B2C and B2B clients — has never not returned for a second project. 

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