Comscore data shows how AI discovery is splintering beyond ChatGPT

AI chatbot usage is quickly fragmenting beyond ChatGPT, as overall usage grows this year, according to a new report from Comscore.

ChatGPT’s share of prompt volume fell from 70% to 50% between January and June 2026, according to Comscore’s Q2 2026 AI Intelligence Report, published today, while rivals like Gemini and Claude rapidly gained ground. Comscore used its opt-in panel data to conduct the research, with a respondent base running between 500,000 and 1 million users.

Gemini’s share nearly doubled from 17% to 30%, and Claude climbed from 2% to 11% over the same period. 

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How Semafor is redefining the head of video role

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Semafor technically had a head of video before Adam Banicki stepped into the role this summer. But the role has changed with Banicki’s appointment. Instead of being strictly a newsroom role, Banicki’s position spans the editorial and business sides of Semafor.

“I feel like I have like a really fun job where I get to talk to Ben [Smith, co-founder and editor-in-chief of Semafor] every day about all the things that are going on in the newsroom, but then taking back a lot of that almost like programming to the commercial side and saying like, ‘What can we do with this? How do we build out a revenue model?’” Banicki said during a live recording of the Digiday Podcast on Sept. 16 at the Digiday Publishing Summit in Key Biscayne, Florida.

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