Publisher Spotlight: Dolr

As summer winds down and back to school begins, we’re highlighting a publisher that helps alleviate a problem millions of students face.  

Dolr
does just that by providing unique ways for people to pay off their student debt.
Dolr
is the only app that beats student debt and empowers society to contribute towards student loan
repayment so it 
can uplift its community
financially and emotionally while still making it a win-win for everyone. 

Why
was it important for your company to focus on helping pay off student debt?
 

Student
debt has erased more wealth, especially in underrepresented communities, than
anything since the 2008 recession. We looked around and saw so many people,
including ourselves, who were doing everything “right” but still found
themselves unable to get ahead of their student loans so they could focus on
building wealth. People are putting off important milestones like buying homes,
saving for emergencies, saving for retirement, getting married and starting
families – specifically
because of their student loans. We all see the positive impacts a more educated
community has on society. We asked ourselves: our education benefits everyone,
why should we pay for it alone?​ 

How
does Dolr
help students pay off debt?
 

The
primary barrier people face when it comes to their student debt is that they
don’t have enough cash to pay off their loans quickly so they can focus on
living their best lives and building wealth. Dolr
connects people with additional cash for student loan payments from where they
shop, work and their communities so they can accelerate to $0 student debt.
By
shopping, Dolr
users get
cashback sent directly to their student
loans when they make qualifying purchases with our partner brands. 

What
kind of resources does Dolr
offer students?
 

In
addition to the extra sources of cash, Dolr
offers useful tools to help people plan and manage their student loans. We also
provide a variety of educational resources that are designed to help students
make better decisions and be more intentional about how they approach their
student loan repayment journeys. 

What are the key factors in determining which programs to join
and what do you look for in an advertiser partner?
 

Dolr exists for the student borrower and
everything we do is focused on accelerating them to $0 student loans. We look
for forward thinking advertiser partners who want to make a real impact on the
financial wellbeing of the people they serve by participating in relieving the
largest financial burden for millions of Americans: student debt. We are
particularly keen on advertiser partners who are actively thinking about social
impact and offering cashback programs as part of their advertising strategies 

What are the benefits for advertisers working with Dolr? 

In exchange for cashback paid directly to their student loans, Dolr
members provide a rich source of appropriately anonymized, first-party, self
identified and verified financial and
demographic information that Dolr
leverages for advertiser partners to improve the relevance, targeting and
consequently, performance
of their offers. 

What is the best way an advertiser can help support their
partnership with Dolr?
 

By recognizing the powerful social impact cashback paid directly
to student loans can have and creating offers and campaigns that align
themselves as an ally to the student. 

Do you have any opportunities or campaigns coming up for back
to school?
 

Yes! We have a Back to School campaign coming up and are
featuring select advertisers as an opportunity to drive focused and relevant ad
performance to those advertisers. Happy to partner and drive socially impactful
campaigns. If you’re an Awin Group
advertiser
interested in working with Dolr,
please speak to your account contact or email our 
publisher
management team
.

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