Snapchat’s recent staffing shake up has left publishers puzzled.
Layoffs across the mobile messaging app over the last six months have thrown a spanner into their usual way of working with them. In February alone, Snap laid off 10% (530 employees) of its overall, global workforce.
As a result, key contacts at the platform have gone silent or become slower to respond to publishers, and replacements haven’t provided much clarity — yet. Add swirling rumors to the mix about what’s going on at Snap HQ, and it’s no surprise publishers are feeling a bit adrift, as six publishers told Digiday.
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