Geoff Schiller, former CRO at Vox Media, is set to become CEO of cinema ad network Screenvision.
The move marks Schiller’s first departure from the digital publishing industry in 25 years. Vox Media sold half the company — including the Vox Media podcast network and New York Magazine — to James Murdoch for a reported $300 million last week.
Schiller told Digiday the move wasn’t because he’s soured on digital publishing, but because he was drawn to leading Screenvision at an interesting time for the theater industry, as well as his personal passion for film, calling himself a “lifelong cinephile.” He will start the role on June 8.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.