For Twitch streamers, on-platform discoverability has always been a major issue. Twitch has tried to address this, with mixed success. Now, the platform is making its biggest swing yet.
Starting early next year, Twitch will let creators upload short-form videos made outside the platform. Announced during the keynote at TwitchCon 2026 in San Diego, the move is aimed at improving on-platform discovery and creating more ad inventory. Twitch’s goal isn’t to make clips into a TikTok-like destination, execs say, but to help viewers discover creators and tune into their livestreams, where creators make most of their money.
The new uploads build on Twitch’s existing Clips tools, which have let creators and viewers clip livestreams and share them on-platform for more than a decade. But clips made or shared outside the platform are now a central part of creator culture.
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