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The marketing industry’s obsession has moved from finding the right spokesperson to cloning them.
Brands’ growing appetite for more content at a fraction of the costs has led to the emergence of digital twins — AI-powered replicas of a person’s likeness, voice, and even thought patterns. Take Coca-Cola’s latest campaign for the FIFA World Cup featuring an AI-generated professional football manager, José Mourinho, debating himself. Whether audiences will accept these twins, however, is still up for debate.
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