Why brands are running to Strava

This story was first published by Digiday sibling Glossy.

In the ‘90s, Starbucks was known as a place to sit and linger over a cup of coffee. Now, the coffee giant is encouraging its customers to take their coffee to go as part of their exercise routines.

In May, Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days for a chance to win a Starbucks-branded weighted vest made in collaboration with designer Kahlana Barfield Brown.

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Author: Emily Jensen

Search & Affiliate Marketing Strategist since 1993