Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”
The term refers to a deception tactic that lures bots into plausible-looking but ultimately useless information like content mazes, driving up their compute costs and polluting their models. The goal: break the economics of large‑scale scraping.
That’s the theory. The reality is messier.
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