Originally published on Aug. 5, 2025, this article has been updated to include an explainer video. The video is sponsored by Optable. Optable did not have any input or approval over the video’s editorial content.
Talk to any expert in the AI field, and they’ll tell you that the agentic web is coming. It’s a vision of the internet where AI agents make decisions and perform tasks on behalf of users. But that means websites may need to be refitted so that they’re easily understood by AI.
That’s where Model Context Protocol comes in.
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