Category: Affiliate Marketing Tips

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In this edition of the Digiday+ Research Briefing, we examine how publishers are continuing to invest in programmatic ads despite budget and data challenges, how the “Fortnite” ecosystem is having its YouTube moment, and how a new TikTok social impact program could help keep creators on the app even in light of its uncertain future, as seen in recent data from Digiday+ Research.

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Building business on social video

With referral traffic from social platforms becoming less reliable, publishers are looking for ways to make the content posted on their social media channels more lucrative.

However, platform programs that offer compensation for publishers’ editorial content are few and far between nowadays, after social behemoths like Meta pulled the plug on Instant Articles. 

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