Category: Affiliate Marketing Tips

Publishers affiliated with the trade organization the Brand Safety Institute (BSI) are lobbying leading measurement firms to better help them understand how such platforms flag MFA content, Digiday has learned.

If successful, they aim to launch a “publisher portal” to help cash-strapped media owners better understand how not to fall foul of vendors such as DoubleVerify and Integral Ad Science, with involved parties asking for direct input to the operation.

The parties involved favor such an approach over fears that existing guidelines on how best to avoid MFA websites published by advertising authorities are now being “gamed” by fraudsters while also penalizing legitimate publishers.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

Market check

About a year ago, advertiser categories like technology, finance, insurance and retail were decidedly not spending very much with digital publishers. In the first half of this year, however, publishers say there’s been a rebound – though not quite a full blown return. 

In general, publishers reported an uptick in digital advertising revenue during the first quarter of the year — a good sign considering how tumultuous the ad market was in 2023. They also reported that this growth is expected to persist into the second quarter. According to data from MediaRadar shared with Digiday, digital ad spend in the U.S. exceeded $52.8 million in the first four months of 2024, up 7% year over year.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More