Category: Affiliate Marketing Tips

The Trade Desk has a clear message for publishers worried about missing out on ad dollars due to a lack of a large logged-in audience: It doesn’t have to be that big.

The panic started earlier this month when the ad tech vendor’s CEO Jeff Green drew a figurative line down the open web — a realm plagued by poorly targeted ads, fraud and “malvertising” on one side — and what he calls the “premium internet,” characterized by high-quality ad inventory bolstered by first-party data and user consent on the other.

It wasn’t a new claim from Green, but it had definitely been spiced up with a fresh twist — replacing “open internet,” which he’s backed for years, with “premium internet.”

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At least two digital media companies are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement. This comes at a time when walled gardens like Facebook and X are becoming less reliable for driving readers to publishers’ sites. 

The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time. Replies to those posts on those platforms become comments on their sites.

The fediverse allows users from different platforms and services to interact with one another without creating individual accounts for each platform, letting followers from one platform like and comment on a post on another platform. In other words, it lets social media networks that are independent from one another “talk” to each other. 

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