Category: In the News

This piece was first published by Digiday sibling WorkLife

The AI revolution is happening at work whether people admit it or not. While leadership teams debate AI policies, employees are already using these tools, often in secret — and that can create an organizational blind spot that undermines innovation and oversight.

That’s the word from Justin Hale, master trainer at the professional training and consulting company Crucial Learning, who maintains that the problem isn’t that employees are using AI — it’s that they are afraid to talk about it. Leaders “need to go in thinking, I’m just going into the conversation expecting there’s going to be people that are fearful or unsure or uneasy, and so I need to double down on my invitation, my curiosity, my openness,” he said.

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As the ad industry barrels head first into AI for its efficiency, scale and automation, the topic of sustainability — or even the energy it takes to use AI — seems to be forgotten.

Artificial intelligence has dominated conversations with marketers pouring over AI’s impact on creativity, media buying, productivity, staffing and everything else. AI’s impact on the environment seems to have taken a backseat.

“Because of the state of the economy, because of where people are focusing their time, that CSR [corporate social responsibility] agenda has become less important over time,” said James Rowe, managing director at adam&eveDDB New York.

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