Category: In the News

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Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work

This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.

  • The “You” in YouTube
  • Let’s talk CTV in NYC
  • Netflix’s traditional TV foray, Disney’s AI protections, YouTubers’ AI awakening and more

The ‘You’ in YouTube

A session titled “YouTube Decoded” featuring YouTube employees is usually a dead giveaway that the inner-workings of the Google-owned video platform’s algorithm will not, in fact, be decoded. Turns out, that was a misperception by me.

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Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree

Omnicom and Interpublic Group’s (IPG) $13.5 billion super-merger took a giant leap toward completion this week, following a qualified approval granted by the Federal Trade Commission (FTC).

The conditions attached to the FTC’s green light are far from normal, however. They constrain the combined holding company’s ability to steer clients away from publishers or media environments that might compromise their reputations. The agreement grants the U.S. government unprecedented power over the flow of advertising dollars to publishers, according to industry observers.

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How Omnicom’s purchase of IPG changes the notion of an agency holding company

“It gives the [Trump] administration… and future administrations, for a 10 year period, a vehicle through which they can decide at an industrial scale, [that] the largest U.S. media agency will fund or not fund media owners on behalf of their clients,” said Ebiquity CEO Ruben Schreurs.

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