Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Must-Have Merchants: Fast Track Your Affiliate Efforts

Following Amazon’s announcement it was drastically cutting commission rates for Associates across many of its product categories, we’ve seen affiliate applications skyrocket across our platform and for individual merchant programs.

To better support our publishers, including those that have been impacted by the changes to Amazon Associates, we’ve listed some of our favorite ShareASale merchants ready and willing to accept new affiliates to their program – allowing us to further assist partners’ affiliate marketing efforts now and in the longer term.

1. BeautifulHalo | Merchant ID 49370 | 10 – 13% commission
2. Bluprint | Merchant ID 29190 | 4% commission
3. Dispatch | Merchant ID 75277 | $10 commission
4. ConsumerCrafts | Merchant ID 56788 | 3% commission
5. Fun.com | Merchant ID 56835 | 10% commission
6. i-Blason | Merchant ID 44318 | 8% commission
7. SUPCASE | Merchant ID 68388 | 8% commission

Interested in more optimization tactics and best practices for publisher activity on ShareASale? Visit our affiliate hub, Getting Started on ShareASale, where we provide you with the resources necessary to drive your affiliate efforts on our platform. For more information on COVID-19, please visit our information hub for the latest news from the Awin Group, as well as links to network insights and useful pointers, alongside wider updates. 

The post Must-Have Merchants: Fast Track Your Affiliate Efforts appeared first on ShareASale Blog.

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Affiliate Marketing Up 8.4% YoY to £510 Million

Conducted with PwC, the IAB UK has released its annual digital advertising spend survey, which found UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.7 billion.

In relation to the IAB/PwC Affiliate Marketing Study, which collated data from nine affiliate marketing businesses, combining commissions and fees, the latest survey found that spend in affiliate marketing grew 8.4% year-on-year to £510 million in 2019 — up from 6% reported from 2017-18.

Affiliate marketing proving resilient

The results come amid turmoil in the advertising industry that could wipe more than £4 billion from the total for 2020, according to the latest Advertising Association/WARC Expenditure Report.

Reviewing the latest figures and the industry’s response to Amazon’s recent decision to cut commission rates in several product categories, Awin strategy director Kevin Edwards said the outlook for 2020 could see affiliate budgets and the channel prove more resilient as brands focus more on guaranteed sales.

“Affiliate businesses have reported buoyant trading in certain retail sectors such as groceries, homeware and health and beauty in the face of the coronavirus. While some advertisers have paused their campaigns and others reduced commissions, and the travel sector yet to see any comeback, 2020 could see affiliate budgets prove resilient as brands focus on the strong return on investment and guaranteed sales the channel offers,” commented Edwards.

The post Affiliate Marketing Up 8.4% YoY to £510 Million appeared first on PerformanceIN.

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